Notes on selling online, building a brand, and growing a business.
Growing your business
Not having ad money is a constraint, not a sentence. Some of the best channels cost time instead.
Money & pricing
Profitable businesses run out of money all the time. Profit is an opinion; cash is a fact.
For creators
Completion rates are the quiet problem in online courses — and they decide whether anyone recommends you.
Selling online
They wanted it enough to reach checkout. Losing them there is the most expensive kind of loss.
Selling online
Social selling works — right up until the day it doesn't. Here's the honest comparison.
For creators
A large audience that doesn't buy is a hobby with an audience. The gap is usually mechanical.
Growing your business
No budget, no audience, no press. Here is what actually moves the first hundred.
Selling online
Digital products have no stock and no shipping. That's the appeal — and the reason most people get them wrong.
Money & pricing
Most small businesses price by looking at a competitor and shaving a bit off. Here's a better method.
Growing your business
Most businesses don't collapse. They fade, quietly, for reasons the owner could see coming.